Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Next-Generation Labels with Digital Varnish - Ink World Magazine

What are you searching for?

Sign in
Online Exclusives

Next-Generation Labels with Digital Varnish

Digital Varnish can create a variety of creative effects – from tactile finishes with raised surfaces, such as braille, to embossing for stamps or molds.

By: Mike Pruitt

Product Manager, SurePress, Epson America, Inc.

A label is the very first interaction a consumer has with a product. So, it is no surprise that consumers often ignore or gloss over products with dull and ordinary labels. Studies show that color can affect up to 90 percent of audience judgments about products.1 While most consumer-facing labels now incorporate color, how do brand owners and businesses create labels to stand out from others while keeping a close eye on costs? The next generation of dynamic, eye-catching and differentiated labe...

Become an Industry Insider and get FREE 24/7 access to this story and all of Ink World magazine.

Already a subscriber? Sign in

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Add Ink World magazine as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters

Topics